The rare book collection contributes to the educational program of the college by introducing students to unique primary source materials in the context of their academic course work and through regularly scheduled public exhibitions.

About the Exhibit

Advertisements have always been a pivotal part of human culture; from cave paintings to market signs, our advertisements developed alongside our cultural practices throughout the centuries. The Fall exhibit showcases advertisements ranging from the 18^th century to the 20^th century in a display of cultural development through material wares. Included in this exhibit is a Centennial Edition of the Kalamazoo Gazette from 1937, a 1789 newspaper from Scotland, and original serial publications of Charles Dicken’s most famous novels! “Shopping Through Time: Advertisements in Books, Newspapers and Magazines” showcases commercial culture through material consumerism in enticing products and imagery from across the centuries.

Previous Exhibits